It’s basic finance. The more you risk, the greater the return. There’s a trade-off. In technical terms:
Low levels of uncertainty (low-risk) are associated with low potential returns, whereas high levels of uncertainty (high-risk) are associated with high potential returns. According to the risk-return trade-off, invested money can render higher profits only if it is subject to the possibility of being lost.
Isn’t this true in life? What’s to be gained without a leap of faith? Without closing our eyes? History doesn’t call its characters brave, revolutionary, bold, or strong, unless they’ve endured, suffered, loved or felt. Emotions are risky. It’s the concept behind fear of the dark. We’re scared of what we can’t see, the unknown. We’d rather be blinded by the sun – the brightness – then shuffle through ambiguity. But why?
It’s simple. We want to feel comfortable. Risk works against the basic physics of human nature, the caveman mentality of survival. We engage in just enough risk to get by. But, who wants to live just an average life? I want to live and feel fully – passion, commitment, empathy – you name it. I’d rather have my heart race a million-bajillion beats per minute every now and again than remain at a constant flat-line.